Derek Thompson's Hit Makers dissects various routes to popularity (and failure) with a promise the book ultimately doesn't fulfill. The first half features fascinating background history on George Lucas, Brahms and the canonization of Impressionist painters. The more the collection delves into recent times, though, the more it traffics in cliches, insultingly obvious truths and vague contradictions. It's also repetitive. I plowed through to the end, but don't recommend you do so.
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