Kidd is a designer who loves design, the history of design, loves designing and loves teaching design. Every page of this graphics-packed book has insight on the creative process, on the thought process required for good design and the infinite number of techniques and tools which can be used in design.
This short but potent book entertainingly covers typography, package design, logos, book and poster design, creative concepts and much more, including suggested do-it-yourself projects which every artist can learn from. I recommend this book!
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