Saturday, December 4, 2010

Gang Of Four Sell Out

Depressing is the holiday season in which you hear the intro of Gang of Four's "Natural's Not In It" being used to advertise Microsoft's Kinect in ads appearing on large screens at Target department store.

Described by critic David Fricke as "probably the best politically motivated band in rock & roll", Gang of Four's ferocious Marxist critiques of consumer culture were once the gold standard of uncompromising punk artistry.

Wikipedia states that "The commercial only features the instrumental intro to the song, cutting off before the song's anti-consumerist lyrics begin." I wonder why...
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